Privacy & Cookie Policy
Last updated: December 2025
Welcome to BuildBetterStuff (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you access our platform, download resources, view material cards, or use any services we provide.
Who We Are (Data Controller)
Business Name: BuildBetterStuff
Owner / Data Controller: Tracy Shum
Address: Available on request
Email: info@buildbetterstuff.com
We act as the Data Controller for the personal data processed through the BuildBetterStuff website and services.Personal Data We Collect
2.1 Information you provide directly
• Name
• Email address
• Contact preferences
• Messages or enquiries submitted through forms
• Download history (e.g., which material cards or resources you access)
• Future services: account details, membership information, consultancy requests
2.2 Automatically collected data (via cookies & analytics)
Using tools such as Google Analytics, we collect:
• IP address
• Device type and operating system
• Browser type and version
• Approximate location (non-precise)
• Pages visited and time spent
• Referring URLs
• Click patterns and engagement data
2.3 Future commercial data
(These categories are included for future monetisation features but are not collected unless activated.)
• Payment and transaction details (processed through third-party payment providers)
• Membership and subscription information
• Consultancy requests
• Affiliate link interactions (where applicable)How We Use Your Personal Data
We process personal data under the following UK GDPR and EU GDPR legal bases:
Performance of a Contract
• To provide access to downloadable content
• To deliver any services you request (e.g., consultancy, online tools)
Legitimate Interests
• Understanding platform usage to improve content and features
• Operating and securing the website
• Developing new products and business offerings
• Measuring engagement with material cards and resources
Consent
• Cookie-based analytics (Google Analytics)
• Email newsletter subscriptions and marketing communications
• Any optional profiling or preference tracking
Legal Obligations
• Accounting and tax record-keeping
• Responding to lawful requests from authoritiesHow We Share Your Data
We only share personal data when necessary and never sell your information.
We may share data with:
• Service providers (hosting, analytics, email marketing platforms)
• Payment processors (only if monetisation features go live)
• Affiliate partners (only if you click an affiliate link)
• Professional advisers (legal, tax, accounting)
• Regulators or law enforcement when legally required
All service providers are bound by confidentiality and data protection agreements.International Data Transfers
Some service providers (e.g., Google) are located outside the UK and EEA.
When data is transferred internationally, we rely on:
• Adequacy decisions, or
• Standard Contractual Clauses (SCCs) approved by UK/EU authorities, and
• Additional appropriate safeguardsData Retention
We keep personal data only as long as necessary for the purposes described above.
Typical retention periods:
• User enquiries: up to 24 months
• Analytics data: 26 months (Google Analytics default, unless modified)
• Contractual records (if applicable): 6 years for legal compliance
• Email marketing data: until you unsubscribeCookies Policy
7.1 Types of Cookies We Use
Essential Cookies
Required for website functionality; cannot be disabled.
Analytics Cookies (Google Analytics)
Used to analyse visitor behaviour, including:
• Page views
• Time on site
• Device and browser information
• Navigation paths
These cookies run only with your consent, obtained via our cookie banner or settings.
Marketing / Affiliate Cookies (future features)
Used only if affiliate links or membership upsells are added later.
These cookies will only run with your explicit consent.
7.2 Cookie Consent
When you visit BuildBetterStuff, you will be asked to consent to non-essential cookies.
You may withdraw consent at any time by:
• Adjusting browser settings
• Using the cookie settings tool on our website
7.3 Third-Party Cookies
These may include:
• Google Analytics
• Email marketing tools (if subscribed)
• Affiliate networks (future)
We do not control third-party cookies; consult their policies for details.
Your Rights Under UK/EU GDPR
You have the right to:
• Access your personal data
• Correct inaccurate information
• Erase your data (“right to be forgotten”)
• Restrict certain processing
• Object to processing, including analytics or marketing
• Portability of your data
• Withdraw consent at any time (for marketing & cookies)
To exercise your rights, contact:
info@buildbetterstuff.comSecurity
We apply technical and organisational measures to protect your data, including:
• HTTPS encryption
• Access controls
• Secure hosting
• Regular reviews of data handling
However, no online service can guarantee absolute security.. External Links
BuildBetterStuff may contain links to third-party websites (including potential affiliate links).
We are not responsible for the content or privacy practices of these external sites.. Complaints
If you have concerns about how we handle your personal data, please contact us first at:
info@buildbetterstuff.com
You also have the right to complain to the UK regulator:
Information Commissioner’s Office (ICO)
https://www.ico.org.uk. Updates to This Policy
We may update this Privacy Policy to reflect changes to services, legal requirements, or business operations. Updates will be posted on this page with a revised date.Contact Us
If you have any questions about this Privacy Policy, please contact:
info@buildbetterstuff.com
